Effective Backlinking Strategy for Young Sites

AppId is over the quota
AppId is over the quota

Google is constantly improving on their ability to detect and identify blackhat SEO techniques. After Google released their Panda and Penguin updates, sites that used blackhat techniques that worked in the past were penalized severely, some were even de-indexed. The Penguin and Panda updates were designed to target exact match domains, small niche sites, anchor text variation and spun content.

In order to create a successful campaign today, you will have to take additional precautions that you otherwise would have been able to get away with before. When creating a backlink campaign, your aim should be to show Google that your content is of high quality and your backlinking profile looks natural. In this article, we will go over a backlinking strategy that Google will love.

This strategy will require a large amount of unique, human written content. The plan is to manually create Web 2.0 sites and post on high PR blog networks. We will also be creating social signals and making a solid second tier of backlinks which will give your 1st tier links extra juice.

The first thing we will do is write or order the content. To start, get five 500-800 word articles and ten short descriptions.

You are going to use three of the articles to create three Web 2.0 blogs. The other two will be used on the high PR private blog network posts. Use the short descriptions to make ten high PR social bookmarks which point to your main site.

Repeat these steps several times until you have a large collection of Web 2.0 sites, high PR blog posts and high PR social bookmarks. As you create the blogs, add some unique flair to each one. Change the background, add some pictures, do anything that a normal person would do to mimic a natural blog.

You will want to add roughly 5 articles to each Web 2.0 blog over the course of a month. This means you will have to order additional articles which can get pricey so make sure you have the funds to fund this project  ($200-$400 budget). As you post each article, place a link to your site on them.

Send 30% of the backlinks to your homepage and point the rest towards your inner pages. Vary the anchor text as much as possible. Use your main keyword between 10%-20% of the time. Use long tail and LSI keywords between 40%-50% and random anchor text (here/click/this ect…) for the remainder of the backlinks.

Once you add your 5 articles throughout the month, continue to add at least 1 article per month to each Web 2.0 so that Google will see that it is an active site.

Through the first month, it is important that you only use original and unique content in the beginning of this strategy. Later on, you can incorporate highly spun content throughout your blogs but only if used sparingly. Try to post 3-4 unique articles per 1 spun article.

As you make your way through this strategy, you should also create social signals. Write more short descriptions and post them on other social bookmarking sites. You can spin these descriptions and use them for your second tier of backlinks later on.

You will also want to create more variety in your backlinking profile. Convert some of your content into PDFs and  submit them to document sharing sites. Create slideshow videos and submit them to video sharing sites. Create infographics and submit them to image sharing sites. Leave backlinks on all of these that point to your main site and its inner pages.

This next step is the simplest since it does not require any content. Add a variety of social signals to your main site. Create Facebook likes, Google+’s, tweets and retweets and Pintrest pins. Time them so that they coincide with the posting of your content to mimic a natural viral effect. When you make a new post on your main site, there should be a minor spike in social signals.

When you complete all of the above steps, you can send a second tier of backlinks to the first tier. Make forum posts, wikis, bookmaks and blog comments and point them to your Web 2.0's, videos, infographs, documents and high PR blog posts.

If you have a new site, you should complete this strategy in 2 months. If you have an older site, you can speed up the process to 2-3 weeks. The key is unique content and high quality backlinks. As long as you do that, Google will love your site and you will remain safe from the Panda and Penguin updates.

backlinking strategy - wikipedia

Effective Backlinking Strategy for Young Sites

AppId is over the quota
AppId is over the quota

Google is constantly improving on their ability to detect and identify blackhat SEO techniques. After Google released their Panda and Penguin updates, sites that used blackhat techniques that worked in the past were penalized severely, some were even de-indexed. The Penguin and Panda updates were designed to target exact match domains, small niche sites, anchor text variation and spun content.

In order to create a successful campaign today, you will have to take additional precautions that you otherwise would have been able to get away with before. When creating a backlink campaign, your aim should be to show Google that your content is of high quality and your backlinking profile looks natural. In this article, we will go over a backlinking strategy that Google will love.

This strategy will require a large amount of unique, human written content. The plan is to manually create Web 2.0 sites and post on high PR blog networks. We will also be creating social signals and making a solid second tier of backlinks which will give your 1st tier links extra juice.

The first thing we will do is write or order the content. To start, get five 500-800 word articles and ten short descriptions.

You are going to use three of the articles to create three Web 2.0 blogs. The other two will be used on the high PR private blog network posts. Use the short descriptions to make ten high PR social bookmarks which point to your main site.

Repeat these steps several times until you have a large collection of Web 2.0 sites, high PR blog posts and high PR social bookmarks. As you create the blogs, add some unique flair to each one. Change the background, add some pictures, do anything that a normal person would do to mimic a natural blog.

You will want to add roughly 5 articles to each Web 2.0 blog over the course of a month. This means you will have to order additional articles which can get pricey so make sure you have the funds to fund this project  ($200-$400 budget). As you post each article, place a link to your site on them.

Send 30% of the backlinks to your homepage and point the rest towards your inner pages. Vary the anchor text as much as possible. Use your main keyword between 10%-20% of the time. Use long tail and LSI keywords between 40%-50% and random anchor text (here/click/this ect…) for the remainder of the backlinks.

Once you add your 5 articles throughout the month, continue to add at least 1 article per month to each Web 2.0 so that Google will see that it is an active site.

Through the first month, it is important that you only use original and unique content in the beginning of this strategy. Later on, you can incorporate highly spun content throughout your blogs but only if used sparingly. Try to post 3-4 unique articles per 1 spun article.

As you make your way through this strategy, you should also create social signals. Write more short descriptions and post them on other social bookmarking sites. You can spin these descriptions and use them for your second tier of backlinks later on.

You will also want to create more variety in your backlinking profile. Convert some of your content into PDFs and  submit them to document sharing sites. Create slideshow videos and submit them to video sharing sites. Create infographics and submit them to image sharing sites. Leave backlinks on all of these that point to your main site and its inner pages.

This next step is the simplest since it does not require any content. Add a variety of social signals to your main site. Create Facebook likes, Google+’s, tweets and retweets and Pintrest pins. Time them so that they coincide with the posting of your content to mimic a natural viral effect. When you make a new post on your main site, there should be a minor spike in social signals.

When you complete all of the above steps, you can send a second tier of backlinks to the first tier. Make forum posts, wikis, bookmaks and blog comments and point them to your Web 2.0's, videos, infographs, documents and high PR blog posts.

If you have a new site, you should complete this strategy in 2 months. If you have an older site, you can speed up the process to 2-3 weeks. The key is unique content and high quality backlinks. As long as you do that, Google will love your site and you will remain safe from the Panda and Penguin updates.

backlinking strategy - wikipedia

H&M wants to promote new water management strategy in Bangladesh

AppId is over the quota
AppId is over the quota
Dhaka, Jan 25 (UNB) - The citizens of Dhaka, Bangladesh, know a thing or two about freshwater. They know there isn't much of it, for starters. And they know that what exists isn't very fresh. And much of that has to do with the local textile industry.

Bangladesh has more than 1,700 washing, dyeing and finishing units, many of them clustered around the capital. Together, they consume 1,500bn litres of water, much of which is then returned as chemically-charged waste.

Clothing retailer H&M says it wants to help. Many of the clothes in its high street stores started life in Bangladesh. Many others originate in China's textile belt where similar water problems are unfolding. To put that right, the Swedish clothing giant has unveiled what it says is an ambitious water management strategy. "This is about stewardship, meaning that we want to become a leader to take responsibility in the whole value chain," says Helena Helmersson, H&M's head of sustainability.

The strategy includes 30 water-connected objectives and activities in five different focus areas: raising awareness around water, increasing knowledge about water impacts in the value chain, internal actions around water management, engaging external stakeholders, and influencing governments on water policy. The strategy will cover Bangladesh as well as other operations in China and Asia.

It's a laudable ambition. But will it work? There is evidence for hope. First, the strategy doesn't come out of the blue. H&M has a steady track record on tackling water issues, dating back to 2005 when it joined theBetter Cotton Initiative. It can claim some notable successes too. In Bangladesh, for example, its main denim manufacturers cut water use by a third simply by cutting out unnecessary washes – the equivalent of by 300m litres.

The high-street brand is teaming up with WWF and from H&M's perspective, the environmental conservation charity brings the local expertise and technical knowledge that it lacks in-house. For WWF, it's an opportunity to move from "ad hoc and piecemeal" engagement with the textile sector to a more "cohesive strategy".

As WWF's fresh water manager Stuart Orr explains: "We're not going to change the world through [changing] one company at a time. We hope that these more holistic partnerships … will generate a stronger strategy built on everything we've learned and everything that companies are grappling with."

H&M is not the only apparel brand to make a push for water efficiency asLevi's Water

Challenges ahead

Suppliers, rightly, find themselves at the top of H&M's to-do list. In the first instance, the company has committed to engage 190 of its largest garment producers. That's no small feat, but it still leaves 560 direct suppliers waiting in line.

Further back in the chain, there are fabric producers to consider too. H&M's alliance with the Better Cotton Initiative is helping to address water-use issues at farm level. Helmersson admits that these efforts will need to "increase quite fast" if BCI members are going to meet their goal of 100% cotton from sustainable sources by 2020. Cotton, it needs to be noted, is only part of H&M's fabric mix.

One big sticking point when it comes to reducing water impacts in the garment supply chain is technological innovation. "There's some research in this area, but the challenge is finding the right innovations and scaling them up", says Helmersson.

Working across industry marks another big challenge. H&M says it hopes to "inspire" others to follow its lead. Again, it's a good aim but retail brands are a notoriously jealous lot. With few wanting to play second fiddle, industry-wide initiatives tend to be the most effective way forward.

Bangladesh boasts a model case already in the International Finance Corporation's cross-sector Partnership for Cleaner Textile, which involves 200 garment factories and 15 brands.

Although the strategy has aims and a to-do list, the company says they haven't created targets – another area that they may need to build on to achieve their ambitions.

If H&M's new partnership is to achieve its "holistic" ambitions it needs to look up the value chain too. Customers use water directly in clothes washing and indirectly when throwing them away. Before it tackles changes in consumer behaviour, it needs to get its own employees on board, Helmersson admits. The retailer is therefore planning a communications blitz to all its 94,000 staff this year around water use and sustainability more generally.

The last element in H&M's water strategy is public policy. As Helmersson explains: "It's crucial to have a good dialogue with policy makers, but we need to find ways to collaborate with others to make that happen." She hopes WWF can help here. Realistically, some bigger hitters might be needed too. Wastewater treatment isn't mandatory for Bangladesh's textile industry at present, for instance. If politicians really cared, they could change that tomorrow. It's changing the initial "if" that's tricky.

For its part, WWF is under no illusions about the challenges that lie ahead. "Looking at water is a pretty daunting prospect for any company", says Orr. "You don't solve these issues in five minutes. They take a lot of time, a lot of dialogue, a lot of repetitive action."

H&M and WWF have given themselves three years to get cracking. In fashion cycles, that's a lifetime. Those in China and Bangladesh's textile regions have every right to think the same. Is it worth the wait? They'll be looking to groundwater levels to decide.

Source:  The Guardian